For Business

Import from Amazon

Import your product catalog information directly into your Buy with Prime catalog without having to manually add every product

For Buy with Prime, we import data for product listings in Seller Central that are fulfilled by Amazon. You can import your product catalog information now, and refresh your product details from Amazon again. Using Import from Amazon, you can import up to 50,000 products at a time. We’ll import the following data for your products in Amazon:

  • Title (The title imported is the title on the Amazon product detail page. Please note that for some categories like Books and DVDs, the title imported may differ from what is displayed on Amazon.com due to additional category-based display settings for Amazon.com.) Note: The product description page URL can’t exceed 2000 characters.
  • Images
  • Price
  • Amazon SKU (SKU in Seller Central). Note: While importing, Buy with Prime assumes that the SKU for products on your ecommerce site are the same as the Amazon SKUs. If not, you can edit the SKUs for your site in the Buy with Prime catalog at any time. To make the edits, in the merchant console, choose Product, choose the specific product, edit the SKU, and then choose Save.

Requirements

To use Import from Amazon, you need the following:

  • Active Seller Central account (professional plan)
  • Seller Central product listings that are fulfilled by Amazon

Import your Seller Central product listings

To import your Seller Central product listings directly into your Buy with Prime catalog, perform the following steps:

  1. Open the merchant console.
  2. Choose Products.
  3. Choose Add products.
  4. Choose Import from Amazon.
  5. Follow the prompts to link your Seller Central account and connect it to Buy with Prime.
  6. Choose Import your Amazon products.

After you’ve imported your Seller Central product catalog information into your Buy with Prime catalog, you can manually refresh and import new products from your Seller Central catalog at any time. Note: The Import from Amazon feature won’t import merchant fulfilled and virtual product bundles. The Buy with Prime button doesn’t support merchant fulfilled products. You will need to add virtual bundle products directly in the merchant console. For more information, go to Bundles.

Refresh your catalog

  1. Open the merchant console.
  2. Choose Products.
  3. Choose Add products.
  4. Choose Import from Amazon.
  5. Specify the options you want to apply:
    1. Import new products from your catalog.
    2. Update existing product details. Note: Choosing this option will overwrite your existing details for these products.
    3. All details (or select the attributes you want to update).
  6. Choose Import from Amazon.

Refresh one product or multiple products

  1. Open the merchant console.
  2. Choose Products.
  3. Select the product listing(s). For multiple products, the selected listings appear as a highlighted bar.
  4. Choose Actions.
  5. Choose Update from Amazon, on the next screen to decide which attribute(s) you want to update.
  6. Select Update products from Amazon.
Looking for something else?

Import from Amazon FAQ

Get answers to common questions about importing your product catalog from Amazon.

For other questions, go to FAQ library.