Amazon DSP for Buy with Prime

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Connect with engaged audiences

Use exclusive insights and shopping signals to reach Amazon shoppers interested in your products, or similar products and categories, with relevant ads featuring your Buy with Prime products.

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Drive traffic to your ecommerce site

Use an expansive ad placement network to connect with shoppers across third-party websites and apps through your display ads.

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Optimize ad performance

Get unique insights into where and how shoppers purchase your products, helping you maximize your return on ad spend (ROAS) and grow your ecommerce business across channels.

“Seeing the Amazon DSP ads drive our ecommerce site’s sales at goal, quickly and on their own, was encouraging. Once they were added to our existing omnichannel sales funnel through remarketing, we were able to reach efficiencies and sales far above our goals.”

Amanda Nelson, VP of Ecommerce, Corkcicle

Read the success story

How Amazon DSP works for Buy with Prime merchants

Build unique Amazon shopping audiences

Combine signals from Amazon product page visits and purchases with signals from your ecommerce site to build unique shopping audiences.

Meet shoppers where they are

Reach those relevant Amazon audiences with your display ads as they spend time on sites across the web.

Drive traffic directly to your ecommerce site

Send shoppers to specific Buy with Prime product pages on your ecommerce site when they engage with your ads.

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FAQ

Amazon DSP is an Amazon Ads advertising solution that has a unique offering available exclusively for Buy with Prime merchants that can help you connect with the most relevant audiences off of Amazon.com using exclusive insights and shopping signals. Using an expansive ad placement network, this display ad solution for Buy with Prime engages shoppers interested in your products, or similar products and categories, as they visit sites beyond Amazon.com and attracts them to your ecommerce site. You can also remarket to shoppers who have previously visited your site, but did not make a purchase. Amazon DSP provides shopping insights and performance reporting and analytics for your ads so that you can track conversions across channels and optimize your ad spend to help grow your Buy with Prime sales.

Amazon DSP for Buy with Prime merchants uses Amazon shopping signals to remarket to Amazon audiences with ads across websites that send them directly to the Buy with Prime product pages on your ecommerce site. Traditional Amazon DSP reaches Amazon audiences with ads that primarily link to the product pages on Amazon.com, for products sold in Amazon’s store. The Amazon DSP solution for Buy with Prime is an agency-managed service through select Amazon Ads Partner Network agencies, while traditional Amazon DSP is offered in managed- service and self-service models.

Amazon DSP for Buy with Prime

Use Amazon demand-side platform (DSP) and exclusive shopping signals to connect with the most relevant, purchase-ready Amazon audiences and attract them to your ecommerce site.