Email marketing apps for Buy with Prime

The Alloy apps are available through marketplace in the merchant console.

Alloy is a Buy with Prime technology partner that offers several apps, such as the Catalog updates app and the Order connector app exclusively for Buy with Prime merchants. The Catalog updates app allows you to update product details like URL, title, description, price, and images from your ecommerce catalog to your Buy with Prime catalog. The Order connector app allows you to sync your Buy with Prime order and customer information with your ecommerce site.

No, using one or all of the Alloy apps offered on marketplace is optional. However, downloading more than one of the Alloy apps can help streamline management of your order information and catalog information across Buy with Prime and your ecommerce site.

No. If you already have an Alloy account, you can use that account for multiple Alloy apps. If you don’t have an Alloy account, you only have to create one account to install your first Alloy app from the marketplace in merchant console.

Buy with Prime supports Klaviyo, Mailchimp, Omnisend, and Yotpo with email connector apps from Alloy that are available in the marketplace in merchant console.

The Alloy email connector apps sync the following information with your email marketing provider:

• Customer information
  
  • First name
  • Last name
  • Email address
• Order information
  
  • Order quantity
  • Product SKU
  • Product name

The Alloy email connector apps sync order details specific to each email marketing provider:

• Klaviyo, Omnisend, and Yotpo sync multiple order events, such as checkout started and order placed, which are used for automated abandoned checkout emails.
• Mailchimp only syncs abandoned checkouts.

For all ecommerce service providers, the Alloy order connector app syncs completed Buy with Prime orders with your ecommerce site.

Yes, you also need to use the Alloy email connector app to support the automated email flow for abandoned checkout.

The order connector app syncs your completed Buy with Prime orders to your ecommerce service provider, while the email connector app syncs abandoned checkout data to your email marketing provider.

Some apps require API keys because they don’t support open authorization (OAuth), which allows users to consent to an application interacting with another without you having to enter a password or an API key. The need for API keys is determined by the specific email connector app’s ability to support OAuth:

• Mailchimp and Yotpo offer OAuth support and don’t require API keys.
• Omnisend and Klaviyo require API keys because OAuth support isn’t available.

The Alloy email connector apps connect Buy with Prime to your email marketing provider to sync customer and order information. Go to your email marketing provider’s website to learn about setting up an automated abandoned checkout campaign.

• Klaviyo: How to create an abandoned cart flow for Amazon Buy with Prime.
• Mailchimp: Create a classic abandoned cart series.
• Omnisend: How to recover abandoned carts with Omnisend automation.
• Yotpo: Creating an abandoned checkout flow.

Yes, each of the email marketing providers has the functionality to manage subscriber lists, including the ability to manage unsubscribe requests from shoppers for marketing emails. Note: The terminology used across each of the email service providers might differ.

No, the email connector apps don’t track customer engagement. They only sync data between Buy with Prime and your email marketing provider. However, you can track engagement and the performance of your email campaigns using the native reporting and analytics capabilities of your email marketing provider.

Note: This information isn’t available in the merchant console for Buy with Prime.

Yes, a customer can unsubscribe from your marketing emails and continue to receive Buy with Prime order- and account-related emails.

No. For Buy with Prime merchants, there are no additional costs to install and use any of the Alloy email connector apps.

However, using email marketing capabilities from the supported providers requires a separate plan. You can use your existing plan with a specific provider or sign up for a new plan.

You can learn more about pricing on their websites:

• Klaviyo
• Mailchimp
• Omnisend
• Yotpo